Vive Africa, a boutique marketing communications agency focused on education and enterprise, has entered into a strategic partnership with award-winning broadcast media giant, ChannelsTV. Vive Africa, which is dedicated to connecting prospective students in Africa with international educational institutions, aims to harness ChannelsTV’s unrivalled media dominance to extend their reach across the continent.

The award-winning media outfit boasts record numbers among Africa’s media brands on all popular social media websites, including YouTube, X, Facebook, Instagram, Threads, and TikTok, with nearly 17 million combined followers across all channels.

“We are excited by the immense potential of this partnership, which marks a defining moment for the future of education on the con tinent,” said Isime Esene, Lead Consultant & Strategic Adviser at Vive Africa. “Collaborating with a media powerhouse like ChannelsTV brings our vision to life, allowing us to reshape educational opportunities for young Nigerians. Together, we will build a transformative pathway that will inspire and uplift the next generation.”

International educational institutions looking to recruit bright young talents from Africa will undoubtedly profit greatly from this partnership. Renowned institutions such as Loughborough University, Lagos Business School, University of Sussex, University of Dundee and others have already benefited greatly from Vive Africa’s initiative to push their message further toward their African audiences. There are indications that other such institutions will be looking to add their names to the growing list of partner institutions.

With this partnership, forward-looking educational institutions can take advantage of Vive Africa’s experience and unmatched network to reach potential students across the continent.