Vive Africa was tasked with introducing the Loughborough University brand to Nigerian audiences, achieve top-of-mind awareness, and establish it as a major destination for students looking to study in the UK.
We created a media engagement plan and offered diverse communication tactics to achieve client objective and establish Loughborough University as a go-to institution especially for students who prefer to live and study in the school’s London campus.
Vive Africa was required to create a digital awareness campaign to promote the policy recommendations contained in a documentary series on affordable housing in Lagos.
We strategically deployed content for this campaign and successfully received commendation and buy-in of the Lagos State Urban Renewal Authority. The affordable housing policy document which was facilitated by Arctic Infrastructure in collaboration with Heinrich Böll Foundation Nigeria is expected to be integrated into the Lagos City Masterplan.