Telecommunications giant, Globacom, garnered over a million new customers to its subscriber base by the end of the month of July, 2021, a new report from the industry’s regulatory agency, the Nigerian Communications Commission (NCC) has revealed. The trend however disfavoured other players in the telecommunications market in Nigeria, namely MTN, Airtel and 9mobile which suffered losses while Globacom added 1,007,259 new subscribers to grow its subscriber base from 50,130,540 in June to 51,137,799 at the end of July. Industry watchers submit that Globacom’s growth is attributable to its continuous network upgrade and extension of 4G data coverage to more cities across Nigeria. The company is also reputed for offering subscribers highly competitive products with mouth-watering benefits. The 22X offer which offers subscribers 22 times the value of their recharge as well as the Berekete SIM which gives subscribers N600 airtime, 700% bonus on every recharge and 100% bonus on all data plans are some of the products touted to have culminated in the giant leap. Latest statistics published on the website of NCC indicated that MTN lost 447,460 subscribers as its figure fell from 73,571,192 in June to 73,123,732 in July just as Airtel’s subscriber base which was 50,665,723 in June dropped to 50,301,237 in July, with a loss of 364,486 customers. 9mobile’s figure however remained stagnant at 12,908,092. The NCC report revealed that Globacom was the only gainer on the new data customers chart during the period under review having added 338,189 new data customers to its data subscriber base from 37,875,966 in June to 38,214,155 in July. MTN lost 586,240 dropping from 59,594,891 in June to 59,008,651 in July. Similarly, Airtel lost 182,682 data customers from the 36,235,905 it had in June to 36,053,223 recorded at the end of July while 9mobile neither dropped nor grew from 6,108,151 for the two months in focus.