Case Studies

Loughborough University

Vive Africa was tasked with introducing the Loughborough University brand to Nigerian audiences, achieve top-of-mind awareness, and establish it as a major destination for students looking to study in the UK.

We created a media engagement plan and delivered communication strategy to achieve client objective and establish Loughborough University — a leading UK university — as the go-to institution for students looking for high quality education with high prospects for employment.

20.6 Million

Reach across broadcast, online, print and social platforms

360° Coverage

Print, online, social, digital promotion


Rise in recruitment numbers especially among post-graduate students in Africa and top-of-mind awareness of Loughborough University brand among prospective students

Lagos Business School

Lagos Business School developed a first-of-its-kind partnership with leading European Football Association, La Liga, to promote capacity development and implement purpose-specific programmes that foster successful sports business management and administration in Nigeria.

Vive Africa managed media engagement and promotion of the event across print, online, and broadcast channels.

The institution’s sports business management programme continues to attract local and international students.

Front view of the Lagos Business School

5.4 Million

Reached 5.4 Million viewers across terrestrial, cable, and digital platforms

19 Platforms

First-tier television, radio, and online press men in attendance

Primetime Coverage

Event received primetime coverage on leading television and radio platforms

University of Sussex

Vive Africa leveraged its regional network and influence to deliver increased student recruitment numbers for the LLM in International Financial Law programme of the University of Sussex which had hitherto experienced a lull.

We devised and coordinated targeted marketing activities within a relatively short period of time which resulted in the recruitment of a record number of African students.

We have continued to collaborate with the University of Sussex in diverse ways including the development of Africa’s first Marketing Sentiment & Study Motivations Report.

A side view of the University of Sussex


Students recruited from Africa after strategic promotion

2,300 Attendees

Attendance on Twitter Spaces session anchored by key education influencer

Repeat Engagement

Success of recruitment-focused campaign has facilitated increased collaborations and referrals