LAGOS, Nigeria; 12 August, 2017
Shop In Lagos [www.shopinlagos.com], a platform with the social mission to connect people with credible local businesses in the city of Lagos, today announced a strategic media partnership with City Info Africa [www.cityinfoafrica.com].
This partnership enables Shop In Lagos achieve its strategic imperative of promoting Made In Nigeria products and empowering Small and Medium Scale Businesses to reach a wide range of consumers across the country and beyond.
“We are delighted about this partnership with City Info Africa. We believe it will add significantly to our value proposition of opening up small businesses to a wide range of audiences,” said Chisom Ukaegbu, co-founder of Shop In Lagos.
“With such leverage, these businesses will have a better chance of making profits and achieving their business potentials. Our objective is to ensure that these businesses contribute their quota to the growth of the Nigerian economy especially at a time of recession,” he added.
According to Tonye Ekine, the Editor-in-Chief of City Info Africa, the collaboration with Shop In Lagos is of strategic importance.
“As a leading producer of premium city guides in Nigeria, we are happy about this partnership with the Shop In Lagos platform. With over 200,000 copies printed this year alone, City Info Africa offers local business the much-needed reach to take advantage of. Our unequaled distribution points across the country serves to promote their products and services – taking it directly to previously unreached potential buyers,” said Ekine.
Shop In Lagos which powers the widely popular quarterly discount sales experience, Lagos Yard Sale, is committed to creating value for entrepreneurs and small businesses in Nigeria.
**For more information, please visit www.shopinlagos.com/magazine and follow @shopinlagos on Instagram and Twitter.