LAGOS, Nigeria; March 21, 2018
From the 23rd to the 25th March 2018, Lagos Fashion Week (#LFWNG) formerly known as Lagos Fashion and Design Week (LFDW), in partnership with Heineken Nigeria, FETS Wallet, Nigerian Export Promotion Council (NEPC), Garment Care and Style House Files (SHF) will host a 3-Day Series of Fashion Presentations at The Wings – Oando. #LFWNG will also launch Fashion Focus Fund x Fets Wallet to support emerging designers.
The A/W presentations, which was introduced last year, speaks to African designers who are already creating collections for both traditional fashion seasons of Spring/Summer and Autumn/Winter and are seeking a global audience and customer base. It also speaks to Lagos Fashion Week’s commitment to catalysing the African Fashion industry ecosystem and providing greater avenues for commercial success for designers based on the continent.
The venue for the A/W presentations is The Wings – Oando, the event centre equally as dedicated to thriving commerce as is it to indigenous culture and art with the awareness to create aesthetically and consciously stimulating experiences for their esteemed tenants and guests.
This year’s presentation will take an intimate salon-style format, the collection showcase will be followed by a client-designer reception adopting the ‘see now, buy now’ model that allows clients shop or order straight from presentations.
The Fashion Focus Fund, powered by Fets Wallet, the mobile money payment platform of choice for the sector, will provide business mentoring and a cash grant of N5, 000,000 (Five Million Naira) to support the Fashion Focus finalist who best presents their business strategy for the year. Speaking on the launch, the Head, Brand and Corporate Communications at Fets Wallet Adebimpe Adejumo said, “At FETS Wallet, we are committed to providing opportunities for fashion to thrive using technology”.
The Presentation series is entitled ‘Seasons’ – an ode to the metamorphosis of the African fashion industry, the emerging talents, key industry purveyors, the systems and structures, required to lead it to its promise land – a robust industry gravely impacting lives and the African economic landscape.
Showcasing designers for the A/W presentations are Bridget Awosika, Emmy Kasbit, Gozel Green, GREY, IAMISIGO, Kenneth Ize, Maxivive, Mo Agusto, Onalaja, Orange Culture, Re, Sisiano, Style Temple, Sunny Rose and Tsemaye Binitie. Collectively, they capture an authentic narrative of indigenous style and fashion expressions.
Speaking about the forthcoming event LFW Founder, Omoyemi Akerele said: “The inaugural A/W presentation was well received and we are excited for season two and to have the opportunity to once again create an impactful and immersive visual experience, that at its helm enhances client-designer engagement and fosters commerce. Fashion Focus Fund x Fets Wallet is a welcome addition to the support we provide for young and emerging designers on the scene and we look forward to its impact on their business.”
Presentations are open to all. However, registration is required via http://bit.ly/2Dyg9nZ
For more information:
M: +234 8180908128