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The Market Sentiment & Study Motivations Report is the first indigenous study exploring market trends and gauging prevailing sentiments in the international education sector. It provides a unique perspective mainly through the viewpoint of students for the benefit of international education professionals and institutions.

The study is the brainchild of Vive Africa developed with the support of institutions and organisations including The Student Coach, University of Sussex, and BUILA Africa. Its aim is to provide market data and analysis for local and international stakeholders to make informed decisions while adding value to the education sector in Africa.