LAGOS, Nigeria; 18th September 2018


Lagos Business School (LBS) recently hosted thought leaders in Nigeria’s creative space to a dinner organised as part of activities marking the debut edition of its International Executive MBA Week.

Themed ‘Playing to Win in Africa: Exploring Business Opportunities in Nigeria’, the International EMBA Week is organised to foster cultural immersion and expose participants to the culture, values and business environment in Nigeria and Africa at large.

Held at Villa Medici Restaurant, Victoria Island, special guest speakers at the dinner included the Chief Creative Officer, X3M Group, Steve Babaeko, and Nollywood Film Maker, Desmond Ovbiagele. They spoke on the theme: Opportunities and Challenges in the Fashion and Entertainment Business in Nigeria.

Babaeko said that apart from farming, the creative industry is the second largest employer of labour in any given country. He added that the creative industry is the biggest public relations tool which the government should explore in developing for the benefits it could provide to a country.

Desmond Ovbiagele praised Lagos Business School for its commitment developing the business potential in Nollywood. He noted that the real task of moving Nollywood forward lies with the government and the media in giving a more critical coverage on Nollywood and the quality of films produced. According to him, “This will boost the Nollywood brand so that more Nigerians in the diaspora will desire to see more of Nollywood movies in cinemas than Hollywood movies. There is need to create more awareness to engrave Nigeria films in the consciousness of a greater number of people in making viewing decisions,”.

The Associate Professor, Organisation Strategy, University of Stellenbosch Business School (USB), South Africa, Dr. Marius Ungerer; Academic Director, MBA, Lagos Business School, Dr. Uchenna Uzo, and members of the Global Network of Alumni were amongst the dignitaries in attendance.

Dr. Uchenna Uzo said LBS aims to be the business school with the greatest impact on the knowledge and practice of management and business in Africa. “Nigeria has great potential in its creative industries. People know a lot about Nollywood and the music industry but lack adequate knowledge about the business aspect of these industries. This dinner seeks to expose our Global Network Alumni and students to what it takes to invest in these industries and to export our creativity and productivity to other parts of Africa and the world. We do this to help them understand where the action is and what it takes to invest and improve intercultural exchange among people studying in Africa”, he added.

The dinner with top players in the fashion and entertainment business aligns with the School’s missional imperative to impact the business community.


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