LAGOS, Nigeria; 23rd June 2018
Guinness Nigeria treated its staff to an internal engagement session geared towards garnering support for the nation’s number one passion, football during this World Cup season.
For its flagship brand, Guinness, football is a key component of its consumer engagement. This stems from a profound knowledge of the passion and energy that unites Nigerians regardless of social background when it comes to football. In celebration of this phenomenon, over 500 Guinness Nigeria staff decked in Guinness jerseys gathered as Mr. Real mingled with staff and management.
Speaking at the internal engagement exercise, Managing Director Guinness Nigeria Peter Ndegwa said: “The warmth Guinness has enjoyed over the years in Nigeria is simply overwhelming. This is why we have continued to find new ways to celebrate an extraordinary people at the heart of an extraordinary sport with tremendous unification power. Through #ShakuShakuForNaija, we celebrate the passion for football amongst ourselves as we bring more people together in support of our boys on the global stage this football season.”
The campaign draws from a deep similarity of character between Nigerians and Guinness; both share a DNA that speaks to boldness, courage and a flair for the extraordinary.