LAGOS, Nigeria; 31 July, 2017
It was the first of its kind friendship experience as “33” Export Lager, the No. 1 Friendship Beer, celebrated World Friendship Day at the ‘City of Friends’.
The City of Friends attracted friends and customers of the brand including celebrities such as Timi Dakolo, A’rese Emokpae, Wale Ojo, Adebola Williams, and many others who trooped in to celebrate with their friends in the City.
The event took place at the Beachfront behind Landmark Centre, Oniru, Lagos from 28th – 30th of July 2017. It saw top Nigerian acts including the legendary Femi Kuti, 2Baba, 9ice, Orezi, Flavour, MI Abaga, Cynthia Morgan, Seyi Shay, YCee, and Small Doctor entertaining friends, lovers, and consumers of “33” Export. Gideon Okeke played host to the event.
According to Emmanuel Agu, the Portfolio Manager Mainstream Lager and Stout, Nigerian Breweries Plc, he said, “we are here to celebrate the essence and values of real friendship”. “The City of Friends is a unique friendship experience, powered by “33” Export to encourage friends to set aside July 30th of every year to celebrate with their friends in an atmosphere of fun, games, and music” he added.
World Friendship Day was set aside by the United Nations to promote the role of friendship in fostering peace in many cultures across the world. This is why “33” Export Lager Beer, leveraged the occasion to bring alive its brand essence and unite friends, promote solidarity, mutual understanding, and reconciliation amongst its consumers and friends.
“33” Export Lager Beer is a premium beer brand committed to the values of friendship. With its crisp and refreshing taste, “33” Export is brewed with friends in mind.
See photos below: